Yandex Direct Advertising Management for Your Project

What does Yandex Direct ad management include?

Yandex Direct ad management includes account preparation, campaign creation, and regular work with their settings. This format suits projects that need to organize promotion on Yandex Search and the Yandex Advertising Network but lack the time or specialists for day-to-day management.

We begin by reviewing the task, offer, and materials: we find out exactly what a potential customer should do, which pages or products are being promoted, and what limitations need to be considered. Then we check the access and account status, discuss the campaign structure, and agree on which audiences to test. If you don't have an account yet, we include its preparation in the plan separately.

The service may include:

• account and campaign setup;
• launching ads on Search, the Yandex Advertising Network, or both channels;
• competitor analysis and hypothesis preparation for placement;
• testing selected audiences;
• campaign management and regular reporting on completed work.

We define the scope before launch so it's clear who provides ad materials, who approves copy, and what decisions the team can make without an additional request. If you don't have a landing page yet, we can discuss preparing it separately — for example, as part of landing page design.

How to choose between Yandex Search and the Yandex Advertising Network

Search and the Yandex Advertising Network are different placement channels, and a separate plan is prepared for each. The choice depends on your offer, project materials, and which audience you need to test; before launch, we discuss where to start and how to evaluate each channel's performance.

This table helps you prepare inputs but does not replace a review of your specific project. For example, if the offer is difficult to explain in a short ad, we first evaluate the page and available materials. If both channels matter, we divide campaigns in advance so the report can distinguish work done on each.

For preparing visual materials, you can involve banner design. At the start, we check them against the landing page and the agreed offer so the campaign does not promise what a visitor won't see after clicking.

How do we test audiences and analyze competitors?

Audience testing helps verify working hypotheses using ad campaign data, and competitor analysis provides context for preparing those hypotheses. Before launch, we clarify who the offer is aimed at, which audience differences matter for the project, and what materials can be used for testing.

Competitor analysis is not about copying others' ads. We look at available communication and positioning, note recurring approaches and possible differences in the client's offer. Based on this, we formulate options for campaigns that the team approves before launch. If we lack facts about the product for testing, we first request them from the client instead of filling gaps with assumptions.

To keep testing manageable, it's useful to prepare in advance:

• a brief product description and priority offers;
• a list of audiences or segments already important to the business;
• pages to direct visitors to;
• wording restrictions and materials for ads;
• a contact person who can quickly approve changes.

During management, we match agreed hypotheses with observations from campaigns and note what to test next. This approach allows us to discuss specific decisions: continue with a chosen direction, refine materials, or reconsider the structure.

What happens to the account after launch?

After launch, the account is not left unattended: we manage campaigns within the agreed scope and inform you of what changes have been made and what requires your decision. The exact set of regular tasks depends on the project and is defined before launch so that management expectations align.

In the work cycle, we check campaign status, compare them with the agreed structure, review audience testing results, and prepare next steps. If changes require new copy, images, or product information, we pass the request to the responsible person on the client side. This helps avoid making changes without necessary materials and approval.

It's useful for you to define in advance:

• who is responsible for the ad account and provides access;
• who approves ads and campaign changes;
• which pages and materials are relevant for promotion;
• how to communicate product updates;
• in what format to receive reports and discuss decisions.

We provide a report on completed work: it includes launched channels, changes made, hypotheses being tested, and questions that need your decision. This format shows not only the placement status but also the next step. The general workflow with the team can be seen on the how we work page.

How are management fees and the ad budget structured?

The fee for management work and the money for impressions are separate parts of the project. The management fee is calculated as a percentage of the ad budget and agreed separately for each project; the ad budget itself is paid to Yandex.

Before starting, we discuss the task scope and boundaries of responsibility. This allows us to separately define account setup, campaign creation and management, audience testing, competitor analysis, and the report format. If the task volume changes, we first agree on the updated scope, then proceed.

Before starting, check three points:

• who tops up the ad budget and pays it to Yandex;
• what management scope is included in the agreement;
• what materials and decisions your team provides.

The ad budget should not be mixed with the agency fee in the report: these expenses go to different recipients and tasks. If you plan several promotion channels or parallel material preparation, agree on the sequence and owner of each task. You can see other studio services in the design, video, and development section, and questions about scope and pricing can be discussed via the pricing page.

What ad decisions remain with Yandex?

We are responsible for the agreed work on preparing and managing campaigns, but we do not control the ad platform's decisions. Yandex determines ad approval and actual placement, so the specific placement location, audience volume, and campaign result cannot be guaranteed as a mandatory outcome of the service. We check available statuses and pass on observations and next steps.

Before launch, ensure that the product description matches the landing page, materials are up to date, and your team can approve necessary changes. If an ad is not approved or placement does not go as planned, we inform you of what we see in the account and agree on the next step within the project.

To get started, send us a link to your site, a brief offer description, information about target audiences, and access to the ad account if it already exists. We will review the inputs, clarify missing data, agree on the management scope, and prepare a launch plan.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Gather inputsYou provide the project description, offer, landing pages, and communication limitations. We clarify the task and the people responsible for materials and approvals.
2. Check account and materialsWe review the account status or discuss setting it up from scratch. We check landing pages, available ads, and visual materials.
3. Agree on structureWe decide which campaigns to launch on Search and the Yandex Advertising Network, which audiences to test, and which tasks are included in management.
4. Launch campaignsWe prepare the agreed campaigns and submit them for placement. We keep you informed about launch status and issues requiring decisions.
5. Manage and reportWe manage campaigns within the agreed scope, record changes made, and report observations. We suggest next steps and request necessary materials.