How to choose a platform for promoting a Web3 project?
The right platform depends on what information your audience is looking for and in what format they are ready to consume it. First, define one primary goal: explain the product, share news regularly, answer questions, or organize public feedback.
For detailed materials and product publications, consider Medium. For regular newsletter-style updates, Substack is a good fit. If you need to address user questions in a topical context, explore Quora. Treat [Facebook] as a social channel for distributing content and engaging with your audience, not as a replacement for detailed documentation.
Before choosing, gather a short brief:
- who is your primary audience and in what language they prefer to read;
- what facts about the product are already confirmed by public materials;
- who will approve the texts and answer questions after publication;
- what action should the reader take after engaging with the material.
This makes it easier to distribute topics across platforms and avoid copying the same text without adaptation.
What content formats work for Medium, Substack, and Quora?
The format should match how your project needs to communicate its value: one in-depth article, a series of updates, or answers to specific questions. For each channel, we first define the topic, the source of facts, and the expected next step for the reader.
On Medium, you can prepare a piece about the product, its mechanics, or the problem it solves. On Substack, sequential communication works well—for example, emails with news and explanations for subscribers. On Quora, clear answers tied to audience questions are useful; you can also evaluate the Spaces format for your brand. We adapt the presentation and structure rather than placing the same promotional text everywhere.
For quality preparation, provide:
- a product description and current links;
- confirmed information about the team, features, and availability;
- a list of topics that cannot be promised or interpreted ambiguously;
- a contact person for final approval.
Editorial review helps remove unverified claims and maintain a consistent tone across materials.
When does a Web3 project need Trustpilot and ScamAdviser?
Trustpilot and ScamAdviser fall under reputation management: here, the accuracy of information about the project and careful handling of what a visitor sees on the profile are important. This is not a replacement for product documentation or a way to hide unresolved user issues.
Work with Trustpilot may include profile verification, preparing responses, and organizing a clear process for handling feedback. This requires an official service description, support contact, escalation rules, and a responsible person from the project. Responses should relate to the specific review and be based on facts.
For ScamAdviser, prepare available information about the domain and company, links to official pages, a product description, and current contacts. We check the consistency of this data and help organize the profile information.
Before starting, divide tasks into two groups: what can be fixed in communication or the profile, and what issues require action from the product or support team. This boundary helps direct inquiries to the right people and avoid giving the reader contradictory answers.
What is included in platform work and how do you verify placements?
Work begins with a short project analysis and ends with a list of completed actions, links, and agreed next steps. The scope is fixed before starting: which platforms we consider, which materials we prepare, who approves publications, and who is responsible for profiles.
Typically, the engagement includes:
- collecting source links, product descriptions, and claim restrictions;
- selecting suitable formats and agreeing on topics;
- preparing or editing materials and responses;
- coordinating placements and checking visible results;
- delivering a report with links, statuses, and open questions.
Before publication, the MediaHype team cross-checks facts and target links with the project representative. After materials go live, we record page availability, text accuracy, and alignment with the agreed plan. If the task includes reputation management, we separately agree on the routing of inquiries so that product questions do not remain unanswered.
Timelines are affected by the readiness of source materials, approval speed, and the chosen scope. Therefore, the schedule is set after receiving the brief: you see in advance what decisions your team needs to make and when to review intermediate results.
What can platform promotion not solve?
Promotion helps make information about a project more accessible and consistent, but it does not replace a working product, support, or transparent terms for users. If your project has unresolved complaints or discrepancies in public data, first assign an owner for those issues and agree on factual responses.
On Medium, Substack, Quora, and Facebook, the project team controls its materials and approvals, but not reader reactions or the distribution of publications. On Trustpilot, the content of reviews and profile display are governed by the platform itself, and on ScamAdviser, the rating and data processing are outside the agency's control; therefore, a specific rating, set of reviews, or profile position cannot be promised. We are responsible for agreed materials and completed placements, not for platform decisions.
To choose the next step, match the task with adjacent areas: publications for reputation can be combined with PR and media, and work with audience questions can be combined with community growth and engagement. If the main focus is on articles, start with Medium; if on regular updates, start with Substack.
To discuss your project, send links to the product and active profiles, your primary audience, the promotion goal, and the name of the person who will approve facts. We will review the inputs and suggest suitable platforms, the scope of work, and the launch sequence.
Prices
| Service | Price | Quote |
|---|---|---|
| Medium Publications | from $500 / month | |
| Quora Promotion | from $600 / campaign |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
Frequently asked questions
Where do I start promoting a Web3 project on these platforms?
Start with a brief description of the product, audience, main goal, and links to official sources. Add the contact of the person who can confirm facts and approve publications. Based on this input, we can select the format and determine whether your project needs content platforms, reputation profiles, or both.
How is Medium different from Substack for a crypto project?
Medium is suitable for individual in-depth publications, while Substack is for sequential communication in a newsletter format. Choose based on whether you need to explain a topic in one article or maintain regular contact with subscribers. We will help distribute topics and prepare materials for the chosen format.
Can I work with Trustpilot and ScamAdviser at the same time?
Yes, if your project has a separate task for each profile and the source information is agreed upon. For Trustpilot, the review response process and a responsible person are important; for ScamAdviser, current public data about the project and its domain are needed. We will first check the available information, then propose a sequence of actions.
What materials need to be prepared before starting?
Prepare a product description, official links, information about the team and available features, target languages, and topics that require special approval. For the reputation track, add support contacts and rules for escalating complex inquiries. The clearer the source data, the easier it is to verify facts before publication.
How long does a platform campaign take?
The timeline is agreed after selecting the platforms, format, and scope of materials. The schedule is affected by the readiness of source data, text approval by your team, and the chosen publication sequence. Before work begins, we will define the stages and points where your decision is needed.
Can you guarantee an improved ScamAdviser rating or Trustpilot reviews?
No. Decisions about the ScamAdviser rating, profile display, and the content of reviews on Trustpilot are made by the platform itself or its users. We can verify the provided information, prepare accurate responses, and perform the agreed profile work, but we do not promise a specific rating value or the appearance of reviews.
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