What is included in ads and traffic for a Web3 project?
Ads and traffic are paid placements that bring external audiences to a project: holders, traders, community subscribers, or app users. Unlike trending placements, which provide visibility on the platform itself, ads deliberately drive traffic from outside.
There are two main blocks of channels. The first is crypto-specific ad networks and banners on the trackers themselves: CoinMarketCap, CoinGecko, DEXTools, DEXScreener, CryptoRank, blockchain explorers. Their audience consists of people already in a crypto context, so conversion to token interest is higher. The second block is classic channels with broad reach: X Ads, Telegram Ads, Google Ads, Meta and Reddit, native and push ads, video.
We buy impressions directly through the platforms' official ad accounts: our own Telegram Ads account, X Ads account, certified Google Ads account for crypto advertisers. This is not placement in private channels or seeding through personal arrangements — all traffic goes through tools provided by the platform itself.
Which ad channels are available and how much does it cost?
The price depends on the platform, format, and reach. Below are basic formats and starting prices:
| Channel | Format | Price |
|---|---|---|
| Crypto ad networks | banners on a pool of crypto sites and media | from $1,350 / campaign |
| Banners on CoinMarketCap | impressions in the CMC interface | from $2,250 / month |
| Ads on CoinGecko | banners and sponsored blocks | from $1,800 / campaign |
| Banners on DEXTools | impressions in the terminal | from $900 / day |
| Ads on DEXScreener | banners on the pair screener | from $1,150 / day |
| Ads on CryptoRank | banners in the ranking and on the card | from $700 / month |
| Ads in blockchain explorers | banners on contract and address pages | from $600 / month |
| X Ads | targeted campaigns in the feed | from $1,700 / campaign |
| Telegram Ads | placement via the official ad account | from $800 / campaign |
| Google Ads | search and display advertising | from $1,350 / day |
| Meta and Reddit | targeted campaigns | from $1,100 / campaign |
| Native and push ads | reach formats on partner sites | from $350 / campaign |
| Brave ads | impressions in the browser's built-in ad network | from $250 / campaign |
| Media buying and user acquisition | traffic purchase for a specific goal | from $3,400 / month |
| Targeted traffic to a project | comprehensive traffic purchase from multiple sources | from $750 / campaign |
| Viral video campaigns | seeding videos on video platforms | from $1,350 / project |
| App and mini-app installs | UA campaigns for Telegram mini app or dApp | from $450 / campaign |
| Programmatic advertising | automated impression buying via DSP | from $800 / month |
| Affiliate and referral programs | launching and managing an affiliate network | from $1,350 / project |
Separately, there are video pre-roll, ASO for crypto apps, and X promoted posts — these are usually used point-wise for a specific task, not as a separate permanent channel.
How to choose a channel for your task?
The choice of channel depends on what result is needed at this stage of the project, not on which channel is 'trending'.
- Need visibility among an already interested crypto audience — banners on CoinMarketCap, CoinGecko, DEXTools, DEXScreener, and in blockchain explorers.
- Need an influx of new subscribers and community members — Telegram Ads and targeted campaigns on X.
- Need app or mini-app installs — UA campaigns and ASO.
- Need broad reach beyond the crypto audience — Google Ads, Meta, Reddit, native and push ads.
- Need maximum speed and volume of impressions in a short window — programmatic and media buying.
In practice, an effective scheme is a combination of channels: a banner on a tracker builds awareness of the token card, Telegram Ads and X bring live participants to the community, and video and native ads expand reach beyond the crypto audience. We assemble a media plan for the client's goal, not sell one channel by default.
What is included in a campaign and how does the launch work?
The campaign cost includes preparing creatives for the platform's format, setting up targeting, buying impressions, and basic analytics on clicks and visits. Separately, you can order SMM and content for the creatives themselves — texts, design, video.
Launch usually takes a few days for preparation: approving creatives, setting up the ad account for the specific platform (some, like Google Ads, have separate certification for crypto advertisers), installing tags to track visits. Then the campaign runs in constant optimization mode — we reallocate the budget to platforms and creatives that generate more clicks and visits, and turn off ineffective placements.
Reporting is based on facts: number of impressions, clicks, visits to the website or Telegram channel, cost per click. The report is tied to what was actually bought on the platform, not to forecasted numbers.
What are the limitations and what cannot be guaranteed in advertising?
Each platform has its own rules for placing crypto ads, and it's worth understanding this in advance. Google Ads requires separate advertiser certification for cryptocurrency topics and does not approve all campaign types. Meta and X have their own policies regarding financial and crypto ads, and some formats require prior approval. Moderation can take longer than for regular product campaigns, and an application may be rejected without explanation — this is the platform's decision, not our mistake.
We manage what depends on us: creative quality, targeting accuracy, compliance with platform rules, and speed of response to moderation. The number of clicks, conversion to subscription or token purchase, and the final cost of acquisition depend on the market, competition for the audience, and the quality of the product itself — we do not promise these parameters in advance, but adjust the campaign along the way based on actual data.
How does advertising combine with other areas?
Advertising rarely works as a one-off isolated campaign — it amplifies what is already happening on the project. A typical combination: a banner on a tracker and Telegram Ads run in parallel with a trending placement on platforms like CoinMarketCap (from $2,000 / 24 h), so the token card receives both paid traffic and visibility in the trending section simultaneously.
For a token launch, advertising is usually integrated into the overall launch and growth plan: media channels drive traffic to the website and community on TGE day, while the first wave of KOL publications is running. For projects that have already grown and want to solidify their presence, it is useful to combine paid advertising with organic visibility — read about promotion in AI search, which works on a longer horizon than a one-off ad campaign.
Prices
| Service | Price | Quote |
|---|---|---|
| Crypto Ad Networks | from $450 / campaign | |
| CoinMarketCap Banner Ads | from $1,150 / day | |
| CoinGecko Ads | from $1,350 / day | |
| DEXTools Banner Ads | from $900 / day | |
| DEXScreener Ads | from $250 / campaign | |
| CryptoRank Ads | from $3,400 / month | |
| Blockchain Explorer Ads | from $1,350 / campaign | |
| X Ads | from $750 / campaign | |
| Advertising Guides | from $1,350 / campaign | |
| Crypto Project Advertising | from $800 / month | |
| Meta and Reddit Ads | from $700 / month | |
| Native Ads | from $350 / campaign |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
Frequently asked questions
How much does advertising on DEXTools and DEXScreener cost?
Banners on DEXTools — from $900 / day, ads on DEXScreener — from $1,150 / day. The price depends on the placement location on the page and the volume of impressions purchased. Both formats are bought through the platforms' official ad accounts, not through private arrangements.
Can I advertise a crypto project on Google Ads and Meta?
Yes, but with restrictions: Google Ads requires separate advertiser certification for cryptocurrency topics, and Meta has its own policy regarding financial advertising. We go through these requirements on behalf of the project and set up the campaign within the platform's rules. Price — from $1,350 / day for Google Ads and from $1,100 / campaign for Meta and Reddit.
How is Telegram Ads different from placement in Telegram channels?
Telegram Ads is the platform's official ad account: ads are shown in public channels based on selected topics and languages, and payment goes directly to Telegram. This is not the same as publishing a post in a specific channel by arrangement with its owner — such placements belong to another area, community activation. The cost of a Telegram Ads campaign is from $800 / campaign.
What are native and push ads and when are they needed?
Native ads are styled to match the content of the partner site; push notifications come directly to the user's device. Both formats provide broad and inexpensive reach, but the audience is less targeted than on crypto-specific platforms. They are suitable as an additional channel to increase campaign reach, not as the main source of quality traffic. Price — from $350 / campaign.
How long does it take to launch an ad campaign?
Preparation — approving creatives, setting up targeting, going through platform moderation — usually takes a few days. For Google Ads and Meta, moderation of crypto ads can take longer than for regular product campaigns due to additional checks. After launch, the campaign immediately goes into optimization mode based on actual clicks and visits.
Can you guarantee the number of clicks or installs?
No, and no honest agency can promise this: the number of clicks, cost per visit, and conversion depend on the market, competition for the audience on the platform, and the quality of the product itself. We guarantee the execution of the agreed volume of impressions and the quality of campaign setup — creatives, targeting, compliance with platform rules — and we track and optimize the final metrics based on facts, not promise them in advance.
How does advertising combine with trending placements and KOL campaigns?
Advertising amplifies the effect of trending placements and blogger publications by driving additional traffic on the same days. For example, a banner on CoinMarketCap and Telegram Ads can be launched in parallel with a trending campaign on the platform itself — then the token card receives both paid traffic and visibility in the trending section simultaneously, not sequentially.
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