What is GEO/AEO and how is it different from traditional SEO?
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) focus on making AI systems choose your site as a source when generating an answer, rather than just showing a link in a list of results. Traditional search directs users to a site; AI search can provide an answer directly in the interface, citing a source or even without an explicit link — so becoming one of the cited sources becomes a separate task.
Models like ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, and Yandex Neuro generate answers based on a combination of their own knowledge, live search, and source authority assessment: how clearly and directly a page answers a question, how often the source is mentioned on other authoritative sites, and how well the page structure allows the model to extract a specific fact. This is similar to traditional SEO in terms of authority logic, but in terms of information extraction mechanics, it is a separate discipline.
How do ChatGPT, Perplexity, and Google AI Overviews select sources?
Each system has its own mechanics, but common principles overlap. Perplexity and Google AI Overviews primarily build answers on live search in real time, so page freshness and its position in regular search are important. ChatGPT and Copilot rely on a combination of the model's built-in knowledge and targeted search, so how often the source appears in training data and search results for the topic is especially important. Gemini uses the Google index, and Yandex Neuro uses the Yandex index, so basic SEO visibility in the respective search engine remains the foundation.
A common denominator for all systems: the page must directly and structurally answer a specific question, rather than leading to the answer through a long introduction. Models are more likely to cite a paragraph that can be extracted as a standalone, precise answer than text where the fact is diluted in general reasoning.
What exactly do we change on the site and in the content?
Work proceeds across several areas simultaneously, and pricing varies by scope:
| Area | What's included | Price |
|---|---|---|
| GEO audit | analysis of current visibility, growth opportunities | from $450 / project |
| Visibility monitoring | tracking mentions in AI answers | from $600 / month |
| Content for AI answers | rewriting and creating materials for citability | from $1,100 / month |
| Technical work | structured data, llms.txt, crawler accessibility | from $700 / project |
| Brand entity work | mention coherence, knowledge graph | from $1,350 / month |
| Digital PR for citations | publications on sources visible to models | from $2,000 / 24 h |
| Reputation management in AI answers | managing what models say about the brand | by agreement |
| Multilingual GEO | visibility in multiple languages simultaneously | from $150 |
| SEO management | traditional search engine optimization as a foundation | from $600 / project |
Technical work includes schema.org markup, the llms.txt file, and verifying that model crawlers can actually access the page. Content work involves rewriting key pages so that the direct answer to a question is in the first sentences of the section, not in the middle of the text.
Where does the work start and how is the result measured?
We start with a GEO audit: we check whether any AI system currently mentions the business, for which queries, and what hinders citability — technical inaccessibility, lack of direct answers on the page, weak coherence of brand mentions across the rest of the internet. Based on the audit, we create a plan: what to change first.
Then monitoring is added — regular checks of what ChatGPT, Perplexity, Gemini, and other systems answer to relevant queries, and whether the situation changes after the implemented edits. This is not a one-time check but an ongoing process: AI systems frequently update models and source selection approaches, so visibility needs to be tracked regularly, not checked once and forgotten.
What type of business is GEO/AEO suitable for?
This service is suitable for any type of business, not just crypto projects: we have separate solutions for SaaS, e-commerce, local business, B2B companies, finance and fintech, medical clinics, law firms, real estate, and educational projects. For crypto projects, there is a separate version on the Crypto SEO page — there the mechanics are closer to the specifics of crypto media and trackers.
Common to all industries: if a potential client asks an AI assistant a question like "which service to choose for X" or "how to solve problem Y," the company is interested in being among the sources the answer relies on — this is a direct channel of attention that is growing faster than traditional search traffic.
Prices
| Service | Price | Quote |
|---|---|---|
| ChatGPT Shopping | from $1,700 / month | |
| AI Visibility Audit | from $450 / project | |
| AI Monitoring | from $89 / month | |
| Content for AI | from $800 / month | |
| Technical AEO | from $600 / project | |
| Entity Building | from $700 / project | |
| Digital PR for AI | from $1,350 / month | |
| AI Reputation Management | from $1,100 / month | |
| Crypto SEO | from $1,350 / month | |
| GEO Link Building | from $150 | |
| Local GEO | from $600 / month |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
Frequently asked questions
How much does AI search optimization cost?
Basic management starts at $1,700 / month, a separate visibility audit from $450 / project. The final price depends on how many areas are activated at once: audit, technical work, content, monitoring, reputation management. For a new project, we usually start with an audit and then add regular management.
How is GEO/AEO different from traditional SEO?
SEO optimizes a page for positions in a search results list; GEO/AEO optimizes for the model to choose the page as a source when forming a direct answer. Much overlaps — structure, authority, technical accessibility — but GEO/AEO additionally emphasizes direct answers to questions in the first sentences of a section and structured data that help the model extract a fact.
Can you guarantee that ChatGPT or Perplexity will start citing our site?
No, no agency directly controls the source selection algorithm — these systems constantly change, and the decision to cite is made by the model based on many factors. We manage what we can control: technical accessibility, content structure, direct answers to questions, coherence of brand mentions — and track the result through regular monitoring.
Does GEO/AEO work for a local business without an English-language website?
Yes, there is a separate service for this — local visibility in AI search and multilingual GEO. Yandex Neuro and Google AI Overviews also work with Russian-language content; it is important that the page structure and direct answers are in the language the audience uses to ask questions.
Does every site need an llms.txt file?
This is one element of the technical work — a file that explicitly describes the site structure and available content to AI model crawlers. It is not equally useful for everyone: the effect is more noticeable for sites with a large volume of documentation or content that is otherwise difficult to index. We check its feasibility during the technical work and audit stages.
How quickly are results visible from work on AI search visibility?
This area has a longer horizon than a one-time advertising campaign: changes in what models cite occur as content is re-indexed and the models themselves are updated, not instantly after edits on the site. Therefore, work is structured as monthly management with ongoing monitoring, not as a one-off project with a fixed result date.
How is GEO for a crypto project different from GEO for a regular business?
The logic of extraction and citation is the same, but the sources and authoritative platforms differ: for a crypto project, specialized media and trackers are important; for a regular business, industry publications and review aggregators in its niche. For crypto specifics, there is a separate Crypto SEO page that accounts for the nuances of crypto media.
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