Promoting Your Project on Facebook: Page, Group, and Ads

What do a Facebook page and group offer a Web3 project?

A Facebook page represents your project, and a group creates a separate space for members to interact. We set up both formats so that a visitor can quickly understand what your product does, where to follow updates, and where to ask questions.

The page is suitable for official news, product materials, event announcements, and links to your website, Telegram, or Discord. The group is useful when your team needs to maintain discussions, collect user questions, and publish community materials. Not every project needs both channels: the decision depends on who will respond and what posting frequency your team can maintain.

Before starting, we clarify:

• who your main audience is and in what language to communicate with them;
• what links and wording should be on the page;
• who on your team approves publications and handles product questions;
• where to direct interested users: to your website, Telegram, or Discord.

Then we align the description, visual materials, pinned posts, and links into a unified structure. If you have multiple channels, we include Facebook in the overall platform promotion system and coordinate its role with social media and content.

How do you manage content and community on Facebook?

Content on Facebook should explain your project and help a member take the next clear step. We create a publication plan around your product, team, updates, and useful materials, rather than filling the feed with posts unrelated to your business goals.

For each format, we define the goal, source of facts, and desired reader action in advance. For example, an update post can link to your product page, while a feature breakdown can invite questions in the group. Before drafting text, we gather current project information, approved wording, visual materials, and links. This way your team can verify facts before publication rather than correcting them afterward.

As part of management, we can:

• prepare and coordinate a content plan;
• write and publish materials on the page and in the group;
• answer common questions based on approved sources;
• forward to your team questions that require product or technical resolution;
• moderate discussions and note recurring topics.

For long-form expert content, Facebook can be combined with posts on Medium for Web3 projects, and for regular newsletters with Substack distribution. We coordinate formats and transitions between channels so that users know where to read and where to ask questions.

When is Facebook advertising suitable for a Web3 project?

Facebook advertising is appropriate when your project has a clear offer, a suitable landing page, and a clear next step for the user. We clarify the campaign goal, prepare creative and audience options, and then test approved ads.

Before launch, we check how the product, token, and proposed action are described. We also check where the ad leads: the landing page must match the promise in the creative and explain the offer without contradictions. If direct product promotion doesn't fit the chosen format, we discuss a more suitable communication—for example, educational content, an event, or a brand campaign.

To prepare for launch, you need to provide:

• current product description and target audience;
• links to your website and social channels;
• ready visual materials or requirements for them;
• information about which countries and regions are important;
• contact of the person responsible for approving ad materials.

Before starting, we check current Meta requirements and offer placement options that can be verified before submission. For campaigns outside Facebook, we'll choose a separate format: for example, ads on X or ads on Telegram.

How does work on the page, group, and campaigns proceed?

Work begins with reviewing what already exists and aligning Facebook tasks within your overall project communication. At the start, we look at your page, group, available materials, product link, and the user journey after clicking. Based on this, we document priorities, team roles, and the format for approving publications.

Next, we organize the channels, compile a content plan, and prepare initial materials. First, your team confirms facts and wording; after approval, we publish materials according to the plan, answer questions within the agreed information, and forward complex inquiries to the responsible person. If advertising is included, we separately approve creatives and audiences before launch.

To keep the work manageable, we define in advance:

• who on your team approves posts and ads;
• which topics can be published without additional approval;
• how quickly your team provides product updates;
• which questions and results should be reflected in the report.

In reporting, we show completed publications, channel status, audience questions, and the progress of ad tasks within the agreed scope. This format helps your team see not only that posts went live but also what needs further action. If Facebook is part of a broader program, it can be coordinated with X account management and other channels.

What should you consider in Meta's policies and how do you get started?

The conditions for advertising cryptocurrency products on Meta depend on current policies and the review of specific materials. Meta may reject a category or wording, so we do not guarantee ad approval or uninterrupted campaign operation; before submission, we review materials and agree on a feasible action plan.

From your side, it's helpful to prepare in advance:

• official product description and its purpose;
• verified information that can be used in publications;
• brand materials and current links;
• a list of topics that require review by legal or product team;
• contact of a person who can quickly approve changes.

We do not replace your team on matters of tokenomics, legal opinions, or technical support. If a member asks a question outside the approved answers, we forward it to the responsible person rather than making up an answer on behalf of the project.

Management pricing starts at $1,200 / month. The final scope of work is agreed after reviewing your current channels, goals, and which tasks your team is ready to hand over. To get started, send links to your page, group, and website, a brief product description, and your desired outcome; we'll review the initial materials and propose a work package.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. We collect initial dataWe obtain links to your page, group, and website, product description, main audiences, and contact of the person responsible for approvals.
2. We review channels and tasksWe evaluate the design, content, and user journey, then agree on Facebook's role in your project's communication.
3. We prepare the plan and materialsWe create a content plan, assign topics, and prepare publications; ad creatives and audiences are approved separately.
4. We launch managementWe publish approved materials, moderate discussions, and forward to your team questions that require your involvement.
5. We deliver the reportWe record completed tasks, audience questions, and the status of ad materials, then agree on the next work cycle.