Improve Your ScamAdviser Rating: Website Trust Signals Audit

What does ScamAdviser consider when evaluating a website?

The ScamAdviser rating is automatically generated based on public signals about the domain and website. Therefore, the work begins not with an attempt to influence the number, but with a check of the data that a visitor and the service can see.

The audit includes the domain's age and registration details, hosting information, the presence of an SSL certificate, website content, and contact methods. Company registration details, reputation in risk lists, and user reviews are also checked. We compare these elements with what the project states about itself on its own pages.

For the initial check, prepare:

• the main domain and addresses of important subdomains;
• current details about the legal entity or company, if available;
• contacts that should be visible to customers;
• access to website settings or the contact person responsible for technical changes.

If the project already has a ScamAdviser page, include the link and save a current screenshot of the page. This makes it easier to record the initial state, compare it with the result after the work, and avoid confusing changes on the site with an update to the external rating. If the issue also concerns the project's presence in directories, see the section on listings and verification.

Which trust signals can be fixed on the website

The corrections are aimed at making the project's information accessible, consistent, and technically sound. After the audit, you receive a list of specific tasks indicating the page or setting, the responsible person, and the expected confirmation of completion.

Depending on the audit results, the work may include:

• checking the SSL certificate and fixing any identified configuration issues;
• clarifying visible contacts and company details;
• adding or tidying up the privacy policy and terms of use;
• checking redirects between domain versions and cleaning up problematic redirect chains;
• reviewing website content and removing materials that create a risk for the perception of the resource;
• addressing an erroneous entry in a risk list if one is actually found.

Before making changes, we cross-check the wording and corporate data against what you confirm with documents or official sources. This helps avoid publishing unverified information and creating discrepancies between pages. If the site has multiple language versions, we separately check that contact and legal information does not contradict each other. As a result, the team has a clear list: what has been fixed, what requires your involvement, and what confirmations should be kept.

What is included in the ScamAdviser rating improvement service?

The service covers an audit of visible signals, agreement on necessary corrections, and documentation of further actions. The scope of work is fixed before starting so that the technical tasks and the project team's responsibilities are clear to both parties.

As part of the project, you receive:

• a check of the domain and pages where contacts, company details, and site rules are published;
• a list of identified discrepancies with a priority and recommendation for correction;
• approval of materials if texts or corporate data need updating;
• coordination of technical edits with your developer or help with available settings;
• a verification of the result after changes are made;
• preparation and submission of a request for a re-evaluation when grounds are ready;
• a report with a list of what was done and the current status.

For confirmation, we save links to the updated pages and mark completed items in the report. If an entry in a risk list is found, we separately indicate which source needs to be checked and what information to attach to the appeal. The public profile and the signals reflected on it can be further compared with reputation management tasks, including work with a Trustpilot profile. This is a related task, not a replacement for fixing the site.

How the work proceeds: from domain audit to report

The process is sequential: first, we record the initial state and check the signals, then we agree on actions and confirm that the edits are published. To start, we just need the domain, a contact person, and a brief description of what is already causing questions.

1. Inputs and access. You provide the website address, a link to the ScamAdviser profile, company details, and the contact person responsible for the site. We clarify who can confirm the data and make changes.
2. Public signal check. We verify domain details, SSL, contacts, content, and legal pages. The results are broken down into items that can be fixed on the site and issues that require clarification.
3. Edit plan. We agree on priorities, texts, and the technical part. If your team makes the changes, we provide clear instructions and check the published result.
4. Re-check. When the edits are ready, we check the pages and prepare an appeal for a re-evaluation if it is appropriate for the identified problem.
5. Report. We provide a list of completed work, links to updated pages, and the status of the request.

The timeline is determined by the volume of corrections, the readiness of materials, and the time needed to publish the edits and process the re-evaluation. At the start, we separately note tasks that require a developer or confirmation from the business owner.

What is important to know about the ScamAdviser rating?

The most useful result of the service is corrected and verifiable website data, not a promise of a specific score. Before starting, we show which signals were found, what exactly can be changed, and what external data needs to be clarified.

Before agreeing to the work, check that you have access to the domain and website settings, and that the company details can be confirmed. If some tasks are outside your team's scope, such as updating registration data, we will highlight them separately and indicate who to request the change from. For an erroneous entry in a risk list, prepare a link to the entry and supporting information so that the request is substantive.

ScamAdviser calculates the rating automatically and does not sell its change; we cannot promise a specific score or a timeline for profile updates. The age of a young domain also accumulates over time, so it cannot be replaced with a one-time technical fix.

We only promise the agreed scope of work: checking the specified signals, corrections within the limits of access and authority, submitting a request when there is a basis, and a report on what was done. After that, you can independently track the profile update and compare it with the published corrections.

When to combine a ScamAdviser audit with other work

A ScamAdviser audit is useful when a project needs to put specific trust signals on the site in order. If a public reputation, advertising presence, or publications about the project are being built in parallel, it is better to plan these tasks with unified company details and agreed-upon contacts.

Related areas may include PR and media work if the project needs public materials, or promotion on different platforms if a general presence plan is required. This does not replace technical fixes to the domain, contacts, and legal pages: those require access and verifiable data from the project itself.

Before starting, gather the domains, links to the ScamAdviser profile, the official business name, working contacts, and current versions of the privacy policy and terms. Note which items have already been checked and whether there is a known erroneous entry in a risk list. We will conduct an audit, agree on a specific list of actions, and provide a report on the results. To get started, contact the team and send the domain with a brief description of the problem; the next step will be checking the initial signals and proposing the scope of work.

How it works

1. Provide the domain and initial informationSend the website address, a link to the ScamAdviser profile, and the contact person's details. Indicate which company details are confirmed and who can make changes.
2. Receive a list of identified signalsWe will check the domain, SSL, content, contacts, business data, and main site pages. In the list, we will separate tasks that can be done on the site from those where data needs to be requested from a third party.
3. Agree on and make correctionsWe will approve the necessary changes and responsible parties. We will check the published edits and prepare confirmations for the appeal.
4. Request a re-evaluation and reportWhen the corrections are ready, we will submit a request for a re-evaluation if appropriate, and provide a report with links and statuses.