Telegram Ads for Crypto Projects

Which projects is Telegram Ads suitable for?

Telegram Ads is suitable for projects that need to introduce their product to the audience of thematic channels and direct interested users to the next step. This could be app discovery, website visits, subscribing to the official channel, or product exploration. The goal is defined before ad preparation: the message, landing page, and platform selection criteria depend on it.

The format is appropriate if the project already has a clear description, a working target resource, and a team ready to answer audience questions. Before starting, it's useful to check:

• Is it clearly explained what the project does and who it benefits?
• Does the link lead to an up-to-date page or channel?
• Are the wording about the token, product, and risks agreed upon?
• Who handles inquiries after the click?

For TON projects, the campaign can be one of the audience acquisition channels but does not replace work with the product and community. If you're comparing multiple traffic sources, check out the overview of advertising channels for Web3 and the service targeted traffic acquisition.

How to choose the audience and channels for Telegram Ads

The result of the setup starts with a clear description of the audience: who needs the product, what context matters, and what action is expected after viewing the ad. We translate this description into channel selection criteria and available Telegram Ads targeting settings, then verify that the ad message matches.

Avoid choosing platforms solely based on large audience size or topic in the name. Before including a channel, we evaluate its content, language of posts, relevance, and fit with the product. For each direction, it's useful to prepare a separate hypothesis in advance: who we show the message to, what value we highlight, and where we lead the user. This makes it easier to understand which element needs adjustment if the campaign doesn't generate the expected response.

From the client, we need a project description, target countries or languages, the link for the click, the desired action, and any wording restrictions. We agree on the campaign structure and criteria list before launch to ensure settings align with the goal. If the project needs additional ad formats, they can be compared with advertising in crypto networks or X campaigns.

What's included in launching Telegram Ads

The service includes campaign preparation from brief to launch verification and reporting. The scope of work is agreed in advance to clarify what materials the project team provides, what decisions the agency makes, and what exactly counts as a completed placement.

Typically, the work includes:

• Analysis of the product, audience, and target action;
• Recommendations for channels and targeting parameters available for the campaign;
• Preparation and editing of the ad message;
• Verification of the link, landing page, and ad alignment with the goal;
• Coordination of TON payment and launch logistics;
• Monitoring of the placement progress and a final report on completed work.

The report records the agreed campaign scope, materials used, and observations that help decide the next step. We do not replace the report with promises of commercial results: the outcome depends not only on the ad placement but also on the product, the landing page, and subsequent communication. If communities and audience retention are also important, consider Telegram community growth or community management.

How we organize the campaign and agree on timelines

We work in stages: first, we define the task, then prepare settings and materials, agree on the launch, and verify the campaign after it starts. Timelines depend on how quickly the ad materials, link, landing page, and access to necessary settings are ready.

Before starting, we ask you to provide:

• A brief description of the project and its audience;
• The link to the resource the ad leads to;
• Priority geographies and languages, if important;
• Restrictions on ad wording and mandatory disclaimers;
• Contact person for approvals and feedback.

After that, we agree on the plan, ad copy, audience parameters, payment, and reporting. Before launch, we check that the text matches the offer on the landing page and that the link works. During the campaign, we monitor the status of agreed placements and share observations with the team. If you need a unified user acquisition system, Telegram Ads can be included in the media plan alongside CoinMarketCap display ads or CoinGecko ads.

What Telegram Ads controls and what cannot be promised

We are responsible for the agreed scope of preparation and campaign support, but decisions of the advertising platform remain with Telegram. The platform may evaluate the ad and landing page according to its own requirements, and the availability of placements, impressions, and audience composition are determined by its settings and rules. Therefore, before launch, we review materials and help fix discrepancies, but we do not present assumptions about passing review as a promise of approval.

Additionally, the advertiser does not control how each user perceives the ad or whether they complete the target action. The response depends on the accuracy of the offer, channel relevance, landing page content, and the speed of the project team's response. We can coordinate and execute the advertising work, correctly set up the campaign, and deliver a report, but we cannot guarantee moderation approval, a fixed number of impressions, or conversion.

A practical approach is to align promises in the ad with the actual capabilities of the product in advance, remove unverified claims, and ensure that important information is available on the landing page. For the official platform and its requirements, check the Telegram Ads website.

How much does a campaign cost and when to add other channels?

The cost depends on the scope of preparation and agreed support, with a starting price of $1,350 per campaign. Before starting, we clarify the task, materials, geography, ad requirements, and reporting, then finalize the scope of work and payment terms. The price does not automatically include any additional formats or services; these are discussed separately before campaign approval.

Telegram Ads is reasonable to use as a standalone channel when the audience and target action are clearly defined. If the goal is broader—for example, simultaneously increasing awareness and supporting conversions across different platforms—compare it with media buying and user acquisition. For launching multiple advertising sources, it's useful to first define the role of each: where the audience first learns about the project, where they go, and how the team continues the conversation.

To get a plan and proposal, send a product description, target audience, link, and desired action. We'll review the inputs, outline necessary preparation, and agree on the scope of work. This analysis helps start with a feasible scenario rather than a set of placements without an overall goal.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Clarify the taskWe define the audience, target action, and the role of Telegram Ads in promoting the project. We check the readiness of the page or channel the ad will lead to.
2. Prepare the campaign planWe agree on channel selection criteria, targeting settings, ad copy, TON payment process, and report format.
3. Review materialsWe verify the ad against the product and landing page, check the link, and consider the advertising platform's requirements.
4. Approve and launchWe confirm all parameters with your team and support the launch of the agreed campaign.
5. Deliver the reportWe document completed work and campaign observations so you can decide whether to continue or adjust the approach.