Telegram Ads Cost: CPM, Budget, and Payment in TON

What makes up the cost of Telegram Ads?

The cost of a Telegram Ads campaign consists of the advertising budget and the work of preparation and support. It is best to separate these parts in the estimate from the start: this way you understand how much goes to impressions and how much covers planning, copy, setup, and reporting.

The price does not depend on a single parameter. Before calculating, we clarify what exactly you are advertising — a channel, website, bot, or app — what audience the offer is aimed at, and what materials are already ready. The estimate is also influenced by geography, ad copy requirements, set of platforms, and scope of support. If the project is focused on TON, we take this into account when choosing the context and landing page, but we do not consider such targeting automatic.

The basic estimate includes task analysis and plan preparation. Additional tasks, such as separate ad variants or an extended report, are agreed upon before work begins. Service costs start from "from $1,350 / campaign". This is the price of work on the campaign, not a promise of a specific number of impressions. For comparison with other channels, you can separately review cost of advertising in crypto networks and cost of crypto community management.

How to estimate CPM and compare placement options?

CPM shows how much a thousand ad impressions cost. It is a way to compare placements by reach cost, but by itself it does not answer whether the campaign will bring the right users: for that, you separately look at clicks and post-click actions.

When preparing an estimate, we do not take CPM as a fixed rate for any audience. We ask for the project direction, geography, and materials, then form launch options and explain how their conditions differ. For a correct comparison, use the same goal and a similar observation period; otherwise, a lower impression price may be irrelevant for your task.

Before launch, define what you will consider a useful result: a channel subscription, website visit, app open, or other target action. Check that the landing page quickly explains the product and contains a clear next step. In the report, we separate impressions, costs, and actions that can be tracked with available tools. If you need not advertising reach but placement in a thematic section, compare it with trending campaigns; this is a different format and a different evaluation logic.

What is the minimum budget needed to launch?

We do not name a single minimum budget suitable for any placement method: the starting limit depends on how the campaign is organized and what conditions are available for the ad account. Therefore, we first find out the payment route and placement requirements, then show the amount needed for the agreed plan.

Do not mix the minimum ad limit with the price of agency work. If you have a limited amount, let us know before preparing the plan: we will suggest a narrower test instead of distributing funds across many audiences. Reduce the number of variables — choose one primary audience, one offer, and a clear target action. This makes it easier to understand what exactly to change after the first data.

Before approving the estimate, check three points:

• whether it includes advertising funds or they are paid separately;
• what work is included in the campaign and what will be treated as an additional task;
• how the account is topped up and what payment confirmations will be needed.

For a general comparison of promotion costs, open the pricing page. If the goal is to work with the activity of an already formed community, separately evaluate engagement campaigns, rather than quietly including them in the ad budget.

How to organize campaign payment in TON?

Payment in TON must be agreed upon before transferring funds: in advance, fix what part of the invoice is paid this way and how the team will confirm receipt. TON is one of the payment options with us; this does not mean that topping up the ad account necessarily goes directly in this currency.

Before payment, request an invoice with a breakdown of work and ad limit, as well as an agreed transfer instruction. Verify the network, address, and amount against the message from the responsible manager. Save the transaction confirmation and send it via the agreed channel. Do not transfer tokens to an address from old correspondence or an unconfirmed message: first clarify the details with the contact person.

When planning payment, consider that actual crediting and conversion may depend on the chosen settlement method. We agree on the procedure before launch and note which costs relate to the campaign. If another currency is more convenient, we will discuss payment options before invoicing, including USDT, USDC, BTC, ETH, SOL, and BNB. The transfer does not replace ad and campaign plan approval: first, we confirm the scope of work and placement conditions, then confirm payment and launch date.

What is included in Telegram Ads preparation and launch?

Work begins with a brief project analysis, after which you receive an agreed launch plan, advertising materials, and a report on completed actions. Timelines are determined by the readiness of the copy, landing page, accesses, and payment route; a specific schedule is fixed before launch, not promised without input.

Within the campaign, we can agree on the following tasks:

• define the placement goal and audience;
• check the landing page and formulate ad requirements;
• prepare copy and get your approval;
• organize the launch within the approved plan;
• compile a placement report and record observations for the next decision.

Before the briefing, prepare a brief product description, links to channels and pages, target markets, wording restrictions, and the contact person who approves materials. If the project has not yet set up a Telegram channel, app, or landing page, this may shift the timeline. For self-preparation, see the Telegram Ads launch guide, and for ordering placement, the description of the Telegram Ads service. In the estimate, we indicate which items are included in the chosen format so that the scope of work is clear before payment.

What Telegram Ads limitations are important to consider?

The result of an advertising campaign depends on ad approval, availability of chosen placement conditions, and audience response. These elements are not fully under the team's control: Telegram may check the copy and link, and impressions and response depend on platform rules and how well the offer suits users.

Therefore, we promise to perform the agreed work and placement only under the conditions confirmed before launch. We do not promise approval of every ad variant, a fixed CPM, a certain number of clicks, or conversion. To reduce the risk of delay, prepare an accurate product description, a working landing page, and several acceptable ad copy variants. Do not use wording that misleads the audience; all claims about project conditions must be verifiable.

If an ad is rejected or placement conditions change, we will inform you what needs to be revised and agree on further steps before making changes. Before budget approval, it is also useful to determine what data you will use to evaluate clicks and target actions. For comparison with other marketing formats, study crypto project promotion via KOL: there is a different way of contacting the audience and a separate cost structure.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Brief and GoalYou describe the product, audience, and target action. We clarify what we are promoting and what materials are already ready.
2. Estimate and PlanWe separate the cost of work and funds for impressions, agree on the format, payment route, and timelines.
3. Ad PreparationWe prepare and approve copy, check the link, and finalize the approved campaign variant.
4. Launch and MonitoringWe organize placement under agreed conditions and track available campaign metrics.
5. Report and Next StepsWe deliver the report and explain what makes sense to keep, test, or change in the next placement.