Crypto Marketing Guarantees and Refunds for Web3 Projects

What exactly is guaranteed in a marketing project?

The guarantee applies to agreed actions and placements: we perform exactly the scope recorded in the proposal or agreement. Before payment, verify that the description is specific enough for both parties to understand the result of execution.

Document the following:

• platform and format: for example, an advertising placement, publication, or engagement campaign;
• scope of work and deadlines, including stages for material approval;
• criteria for execution and confirmation: a link to the publication, a status screenshot, or a report;
• the person responsible for preparing materials and the deadlines for providing source data;
• what happens if the agreed placement is canceled or does not go live.

Ranking, search position, or appearance in a trending section are not always equivalent to the fact of placement itself. Therefore, formulate the obligation through a specific format and a verifiable action, not through an assumed audience reaction. The project composition and its stages can be reviewed in the description of our working model; before agreeing on a budget, it is useful to separately review the pricing terms.

What depends on the platform and cannot be promised?

We can be responsible for executing the agreed placement, but we do not determine the platform's decisions or audience behavior. This is important for crypto project marketing: a published piece of content does not by itself guarantee a specific ranking position or a given market result.

For example, the visibility of a piece of content may change due to platform rotation, its review, or access rules; the platform itself decides on moderation and display. The token price and viral distribution of a publication are also not under the agency's control. Therefore, ask to separate the guaranteed delivery from expected but not promised effects in the budget.

Before launch, check:

• whether the platform has its own moderation or the right to remove content;
• whether confirmation will be a link to the published piece or another criterion;
• what constitutes a placement failure versus a change in its visibility after publication;
• whether the executor will notify you of a postponement or change in terms before the campaign ends.

To evaluate a specific format, review the trending campaign services and listings and verification. These pages help separate the promised scope of work from decisions made by the external platform.

How to agree on a placement replacement or refund?

Placement replacement and refund should follow a pre-agreed procedure, not an oral interpretation after a dispute. Before starting, request a written response: what event triggers a review of terms, what confirmations are needed, and what options are available to the parties.

A practical review process looks like this: first, the agreed format, deadlines, and proof of execution are verified; then, it is determined which part of the work has been completed; after that, the terms for a repeat placement, format replacement, or refund are applied, if provided for in the agreement. If the deadlines or platform have changed, ask to formalize a new version of the plan and confirm it before work continues.

Do not assume that either a full replacement or a refund for the entire project is automatic: in a composite campaign, part of the work may have been completed while another part was not. The procedure depends on the agreed scope and the actual status of each stage. Keep the proposal, correspondence, placement confirmations, and report – this will allow for a substantive discussion of any discrepancies. General contractual terms are available in the terms of service section; for a specific project, you can contact the team and agree on the wording before payment.