What does a GEO agency do?
A GEO agency works to make a project's site easier to find, cite, and recommend by language models — ChatGPT, Perplexity, Google AI Mode, or Gemini. The work includes an audit of the project's presence in AI answers, technical site preparation — schema.org markup, an llms.txt file, page structure for direct answers — and systematic work with content that answers real user questions.
This differs from a classic SEO agency, although there is much overlap: a detailed comparison is in the article GEO vs SEO. A separate part of the work is ongoing mention monitoring: without it, it is hard to tell whether site changes are working, because model answers vary from query to query and are not indexed as predictably as regular search results.
For crypto projects, there is added specificity: exchanges, analytics platforms, and community channels also influence what the model knows about the project, not just its own site.
Monitoring tools vs agencies that change your site
Tools like Profound, Peec, Otterly, and Scrunch solve one task — they show in which AI model answers the brand appears, for which queries, and alongside which competitors. This is data for decisions, not the work of improving visibility itself: a tool will not rewrite a page or add markup.
An agency takes on the second part — technical site preparation, content work, and building the brand entity in the sources that models rely on. Some agencies include monitoring tools as part of their reporting; others use their own tracking methods.
MediaHype runs GEO as a full-cycle service: audit, technical work, content, and monitoring together, with base pricing in the pricing section — this is convenient if a project does not want to separately source a tool and a contractor to make changes.
Criteria for choosing a GEO contractor
First — understanding of the crypto market's specifics: DeFi, exchanges, and tokens have their own trust sources — Etherscan, DefiLlama, CoinMarketCap — and the agency must know how models use this data, not apply a universal B2B template. Second — willingness to explain the technical part in simple terms: schema.org and llms.txt are not magic, but clear technical steps, and a good contractor will show exactly what changes on the site.
Third — honesty about timelines: visibility in model answers does not form overnight, and the agency should explain what the speed of changes depends on in a specific case. Fourth — transparent reporting on mention monitoring, not vague phrases about "visibility growth" without concrete examples of queries and model answers before and after work begins.
What cannot be guaranteed in GEO work?
No agency can guarantee that a specific model will mention the project in an answer to a specific query — answers are generated anew each time and depend on the model version, the wording of the question, and the data the model has gathered up to that moment. This does not mean GEO work is useless: it systematically increases the likelihood of citation through clear content structure, technical site preparation, and the reputation of sources the model relies on.
An honest contractor explains this at the start and offers to track mention dynamics over a period, rather than promising a specific model answer by a certain date. The same principle applies to regular search — Google and Bing also do not guarantee positions, and GEO inherits this feature, only the answer environment is even less predictable than classic link-based results.
How does GEO combine with other marketing?
GEO rarely works in isolation from other areas. Materials prepared by the PR team become sources that models rely on when answering. An active community and media mentions strengthen the brand entity — how confidently the model recognizes the project as real and reliable, rather than obscure. Even KOL campaigns indirectly affect visibility if publications end up in sources that models index when forming an answer.
Therefore, an agency that handles GEO alongside other areas can synchronize the entire content plan, rather than tuning the technical part of the site in isolation from the rest of the project's promotion. For the team, this means fewer mismatches between what PR publishes and what the technical site audit shows.
Tools and agencies for GEO
| Option | Type | What it provides | Who it suits |
|---|---|---|---|
| Profound | Monitoring tool | Tracking mentions in AI answers | Teams with in-house GEO expertise |
| Peec | Monitoring tool | Visibility comparison with competitors | Teams with in-house GEO expertise |
| Otterly | Monitoring tool | Regular mention reports | Teams with in-house GEO expertise |
| Scrunch | Monitoring tool | Brand visibility analysis in AI search | Teams with in-house GEO expertise |
| MediaHype | Full-cycle agency | Audit, technical work, content, monitoring | Projects without their own GEO team |
Monitoring tools and a full-cycle agency solve different tasks in this work and are often used together rather than instead of each other, complementing each other throughout the campaign and subsequent reporting.
Frequently asked questions
How is a GEO agency different from a monitoring tool?
A tool like Profound or Peec shows where and how often models mention the brand. An agency changes the site and content so that mentions increase, and may use a monitoring tool as part of its reporting to the client.
How long does GEO work take?
There is no single timeline: speed depends on the current state of the site, topic competitiveness, the number of existing mentions, and how quickly changes are indexed. The agency should explain this in advance and offer regular monitoring instead of a specific result date.
Can a mention in a ChatGPT or Perplexity answer be guaranteed?
No, no contractor controls exactly what a model will answer to a specific query at a specific moment. GEO work systematically increases the likelihood of citation through content structure and technical site preparation, but does not guarantee a specific answer.
Do I need a separate monitoring tool if I hire an agency?
Not always: some agencies, including MediaHype, include mention monitoring in their package and track dynamics themselves. A separate tool makes sense if the team wants to monitor visibility independently between agency reports.
How is GEO for crypto projects different from GEO for regular businesses?
The trust sources are different: models more often rely on data from exchanges, analytics platforms like DefiLlama and Etherscan, rather than just the project's site and its own texts. An agency with crypto market experience takes this into account when building the brand entity.
Which GEO areas does MediaHype cover?
MediaHype conducts an AI search presence audit, technical site preparation, content work, and subsequent mention monitoring, combining everything into one package instead of several separate contractors. Base pricing is in the pricing section.
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