Chinese Crypto KOLs for Promoting Your Crypto Project

What does a campaign with Chinese crypto KOLs include?

A campaign with Chinese crypto KOLs helps present your crypto project to a Chinese-speaking audience through authors whose topic and format match your task. This is not just a translation of a ready English post: it's important to explain the product in understandable terms, choose an appropriate format, and agree in advance on what the author can communicate to their audience.

This service suits projects that need to introduce a product, explain a launch, draw attention to an event, or support ongoing communication. Before selecting authors, define who the message is for: users, developers, traders, or potential partners. Do not combine different audiences into one generic text.

For the brief, prepare:

• a short description of the product and its current status;
• the priority audience and publication goal;
• official links and verifiable facts about the project;
• topics that must not be touched and wording that requires approval.

We use this initial set to suggest formats and selection criteria. The general logic of working with authors can be seen in the KOL campaigns section, and for geography comparison, see the KOL in Asia page.

How to choose Chinese-speaking KOLs and platforms

Platform choice depends on where the project needs to start the conversation and what material the audience can absorb. On X, you can coordinate a post or a series of publications; on Telegram, a channel placement or a discussion format; Binance Square is suitable for author content within the crypto platform. These are different contexts, so the same text should not be automatically copied between them.

When selecting, we look beyond the author's stated topic. We check how regularly they publish about Web3, whether their channel content matches your product, how comments and reactions are structured, and how transparently placement terms are stated. Request examples of previous publications and agree on the format, publication date, and available proof of execution.

WeChat and Weibo require separate assessment of access and permissible formats for a specific campaign. Do not assume them as a guaranteed extension of placements in open crypto channels: first confirm who publishes, how the project can be present on the platform, and what materials will be available to the audience. If specific channels matter to you, also compare X campaigns and Telegram placements.

What you get from the work

Before launch, you receive an approved campaign plan that specifies platforms, authors, formats, key theses, and the approval process. The plan's composition depends on the brief: for one project, an explanatory post may be the priority; for another, a series of publications with different angles.

As part of the service, we coordinate the selection of suitable authors, deliver materials to them, adapt key theses into Chinese, and approve publications. Before publication, we verify that the text matches the approved message and contains correct links. After placements, we provide a report with a list of completed work and available links to publications.

Before starting, we separately confirm:

• which specific formats and platforms are included in the campaign;
• who approves texts on the project side;
• what information is permissible to include in publications;
• how postponements, replacements, and cancellations of placements are recorded.

If the project needs ongoing author coordination rather than a one-time campaign, discuss the KOL management format. For a targeted test of small author platforms, a micro-KOL campaign may be suitable.

How does the campaign proceed and how much time to allocate?

The campaign goes from brief to approved publications and report. The timeline depends on how quickly the project provides materials and approves texts, as well as the availability of selected authors and the complexity of localization. Therefore, before starting, we fix the sequence of stages and inform you which decisions are needed from your team.

First, we clarify the audience, goal, and message restrictions. Then we form options for platforms and authors, agree on the scope of work, and prepare Chinese-language theses. After material approval, we coordinate the publication schedule, verify that placements match agreements, and collect links for the final report.

To avoid delays, appoint one person responsible for approvals, provide up-to-date links, and mark in advance any statements that cannot be changed. If product information or the priority audience changes during the process, inform us before publication: this allows updating materials without creating contradictions between platforms.

For working with multiple markets, it is convenient to distribute messages by language and format in advance. See how KOL campaigns in Korea and KOL campaigns in Japan are structured if you are choosing between several regional markets.

What results cannot be promised in advance?

A quality campaign guarantees only the agreed scope of work: selected formats, publication coordination, and placement reporting. It does not provide grounds to promise in advance the token price, viral spread, organic audience volume, or specific user reaction. Platform decisions, their algorithms and rules, as well as authors' editorial decisions, remain outside the agency's control.

Evaluate quality by whether the publications' compliance with the brief can be verified, how consistently the information is presented, and whether the author's audience matches the task. Do not use subscriber count as the only criterion. Ask for examples of thematic publications, study the channel content, and determine in advance which result will be useful for your team: message reach, link clicks, audience questions, or product explanation.

Before agreeing to a campaign, ensure the project has up-to-date information, working links, and the ability to answer questions after publications go live. If the goal is related to market entry, author placements should be combined with clear official communication and community work. Related tasks are collected in the community and engagement and PR and media sections.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Brief and AudienceWe clarify the product, goal, communication language, and priority audience. You provide official facts, links, and message restrictions.
2. Format SelectionWe suggest suitable platforms and authors, explain selection criteria, and agree on the campaign composition.
3. Localization and ApprovalWe prepare Chinese-language theses and materials. Before publication, you verify facts and approve final wording.
4. Placement CoordinationWe coordinate the publication order and accompany placements on selected platforms within the approved plan.
5. ReportWe deliver a list of completed placements and available links so the team can verify the work against the agreed scope.