Kaito Mindshare Campaigns to Promote Your Project

What does a Kaito InfoFi campaign provide and who is it for?

An InfoFi campaign helps a project build a consistent presence in discussions, and helps the team organize creators around a common theme. This format suits projects that already have a clear message and need to reach a relevant audience.

Before launch, answer three questions: what exactly should the reader understand, what facts can be verified, and what action is appropriate to suggest. The answers help choose the campaign topic and avoid substituting generic calls for substantive communication.

The format can be useful for a project that:

• enters a new stage and wants to explain its context;
• prepares a product announcement or educational series;
• wants to align communication across multiple creators;
• evaluates project visibility through discussions and mindshare.

If the task is broader than a single campaign and includes developing ongoing communication, compare it with the community growth and engagement service. For a Kaito launch, we first clarify the audience, key messages, and brand constraints, then propose a suitable scope of work.

How are Kaito leaderboards and mindshare metrics related?

Kaito leaderboards and mindshare give a project benchmarks for assessing presence in topical discussions; they do not replace analysis of post content and audience reaction. We use them as part of the campaign picture, not as the sole goal.

At the start, we define which topics should be associated with the project, which creators can cover them convincingly, and what the team wants to track. Then we agree on working metrics: for example, quality and regularity of posts, alignment with key messages, and available visibility data. We do not substitute our own assumptions for the platform's scoring formulas.

To let the team verify the context independently, it helps to prepare in advance:

• an up-to-date product description and audience profile;
• links to official materials and public data;
• a list of claims that cannot be used without verification;
• questions that posts should answer clearly.

The campaign result should be read alongside the quality of discussion and the project's goal. We provide a report on completed work and available observations, not a leaderboard position as proof of audience interest. More details on the format mechanics can be found in the InfoFi and Kaito guide.

How to run a creator campaign without repetitive posts?

A quality creator campaign revolves around a common theme but leaves each participant room for their own explanation. This helps avoid repetitive texts and makes the discussion more useful for readers.

When selecting participants, reach and Kaito presence are not the only factors. We look at the creator's topical relevance to the project, presentation style, quality of previous work, and ability to explain complex ideas in plain language. Before confirming the lineup, we agree on roles and expected post formats.

Instead of a single text to copy, creators receive a concise set of source materials:

• the main thesis and supporting facts;
• product context and terminology;
• allowed links and phrasing;
• topics that require team approval;
• direction for the creator's own commentary.

A campaign can focus on one theme or be split into semantic parts: product explanation, update breakdown, FAQ responses. For working with creators across different channels, compare this format with KOL and content creator campaigns. The key is that posts complement each other rather than create the illusion of independent messages with identical content.

What is included in the Kaito campaign service?

The service covers preparation and coordination of a Kaito creator campaign from task alignment to final report. The specific scope is fixed before launch so the team knows what materials and actions are included.

Typical work includes:

• an introductory review of the product, audience, and goal;
• proposal of the main theme and key messages;
• recommendations on creator lineup and content formats;
• preparation of a brief, links, and approval rules;
• coordination of posts and checking them against the brief;
• collection of available observations and a final summary.

From the project side, we need up-to-date materials, a contact for approvals, and prompt answers to product questions. If X support is important for communication, it can be considered separately via X engagement campaigns. If the project needs to develop its own community space, supplement the plan with Telegram community growth.

The price covers only what is agreed in the specific campaign scope. Additional channels, new topics, and changes to the initial task are discussed separately before the corresponding work begins.

How does the campaign launch proceed and what affects timelines?

The campaign runs in stages: from task setting and brief preparation to post coordination and final summary. Timelines are determined once the scope of materials, creator lineup, and approval path are clear.

The workflow looks like this:

• the team provides a project description, materials, and goal;
• we clarify the audience, topic, and criteria for substantive posts;
• we agree on the creator list, formats, and review process;
• we coordinate publication and resolve operational issues;
• we compile a report on completed tasks and available metrics.

Before launch, assign one person responsible for feedback and prepare approved product information. This simplifies approvals and reduces the risk of creators receiving conflicting inputs. If the project needs to combine creator posts with other channels, we can link the campaign to a broader community development program.

The report includes the agreed list of completed work, links to materials, and available observations. This structure helps the team decide the next step: continue the topic, adjust the message, or move to another task.

What should you consider about Kaito leaderboards and rules?

The conditions for project display, leaderboard composition, and mindshare evaluation are controlled by Kaito, not the agency. Therefore, a campaign cannot promise a specific position, metric value, or reach: these outcomes depend on platform rules, its processing of posts, and actions of other participants.

Before launch, we check that the plan fits the project's goal and do not build the campaign on a promise of a certain rank. Define what the team considers a useful result beyond visibility: for example, a clear product explanation, quality creator posts, or systematic feedback. This allows evaluating work based on what is actually within our control.

From the project side, it is useful to verify in advance:

• the accuracy of the product description and relevance of links;
• permission to use materials publicly;
• alignment of messages with brand communication rules;
• readiness to answer substantive audience questions.

We are responsible for the agreed scope of preparation and coordination, not for independent platform decisions. If the project's priority is discussion in its own channel rather than Kaito presence, a suitable addition could be community management and moderation.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Clarify the taskDiscuss the audience, project stage, and key message. Determine which materials are already ready.
2. Compile the briefRecord verified facts, allowed phrasing, the topic, and quality criteria for posts.
3. Agree on creators and formatsSelect suitable participants and assign thematic directions so materials do not repeat each other.
4. Coordinate the campaignSupport approved posts, clarifications, and operational questions within the agreed scope.
5. Deliver the reportSummarize completed work and available observations so the team can assess the next step.